Adidas Rider Series: Blondey McCoy Superstar 80's
Having started skating at Southbank at a young age with the likes of Chewy Cannon and Lucien Clarke and with a fifth solo art show under his belt which included a collaborative piece with Damien Hirst and a member of Kate Moss’ own talent agency, London based Blondey Mccoy has accumulated a rich life story aged only 22. As part of the adidas Rider Series which has so far incorporated the creative input of Miles Silvas, Na-Kel Smith and Diego Nájera, Blondey has brought his own ideas to the classic adidas Superstar 80’s model to create a durable, vegan finish that strikes the perfect balance between fashion, function and skateboarding whilst allowing for customisation.
Selecting one of his own favourite footwear styles to reinterpret; each pair of the adidas Superstar 80's 'Blondey' Shoes arrive packaged within a neat two-drawer blue box decorated with signature adidas trefoil branding accompanied by three pairs of different coloured socks. With an idea to recreate the look of the Superstar without fundamentally changing its DNA, the uppers are made from clear TPU with black synthetic leather side stripes and perforated holes in between. A signature feature of the model, the shell-toe design remains whilst the brown sticky gum rubber outsole widens at the heel and features a herringbone tread pattern for reliable grip. Around the back of the heel a brown leather moustache provides a background for printed adidas branding which can also be seen on the tongue whilst gold metallic ‘Blondey’ lettering has been added on the outer side of the foot to signify the pro model.
By selecting transparent uppers Blondey has allowed for immediate customisation during everyday wear and following his own preference of skating in shorts and socks three pairs of socks accompany each pair featuring designs which draw influence from his home district of Soho. Inspired by traditional football styles, each pair has been designed to fold under the knee with a wide ribbed top edge and contrasting artwork, for the red pair this includes ‘Piccadilly’ and ‘Oxford’ lettering, ‘St.Giles’ and ‘Cambridge’ on the blue and ‘Blondey’ and ‘adidas’ across the white. Curved lines across all pairs symbolise the River Thames in relation to both the landmark and his own clothing line under the same name.
Labelled as a skater, artist, streetwear designer and model, Blondey McCoy began creating his own designs as a teenager whilst riding for Slam City Skates and Palace - who he was one of the first team riders for and earlier this year announced his departure from. Having started his own brand ‘Thames’ in 2012 Blondey pins skateboarding as the source to discovering anything he’s ever cared about. Born from a GCSE project - which ironically didn’t have too much importance seeing as Blondey dropped out from school aged 15 - ‘Thames’ acted as a natural expression of everything that interested him including London iconography, British kitsch, Disney, private schooling and vintage smut. The knitwear, fine jewellery and skate decks on offer demonstrate his vision to combine skate culture with high fashion which seems to have occurred naturally in his own life having modelled for Burberry, collaborated with London based jewellery designer Stephen Webster, Fred Perry and Selfridges for a UK made collection; McCoy exudes everything associated with England which ranges from the monarchy to more gritty DIY style artwork. Whilst Thames was on hold until September this year there was still plenty to keep him busy including his fifth solo art show in 2017 which explored the relationship between art and therapy and included a collaborative piece with Damien Hirst. Marking his first pro footwear model for adidas who he made his official debut with in ‘Away Days’, Blondey is a part of a collective of British skaters that are making their own moves within the industry through natural creativity and curiosity. As a believer that we shouldn’t limit ourselves to one world but instead create our own, there’s no question that this next decade is going to include many more milestones for McCoy.
Please read carefully for purchase details:
Due to the limited numbers of the Adidas Superstar 80's 'Blondey' Shoes we are making the shoes available via our Releases.flatspot site on a Raffle to purchase basis.
The draw is open now and closes Saturday 14th December at 08:00M (GMT).
Limited to one pair per style, per person. Available to UK and EU residents only.
Winners will be chosen at 08:00AM (GMT) on Saturday 14th December at the official product release and we will aim to confirm both successful and unsuccessful entries within three hours.
For each release we will invite those interested to enter a draw to purchase prior to the products actual designated time of release. Card payment will be required to register for each draw and your payment will be authorised but the funds not taken by us unless your name is successfully drawn at the designated time and date of the actual release.
If you are unsuccessful in the draw the pre-authorisation will be voided and your funds released, it may take up to five working days before you see your funds available in your account again.
More information is available on the product pages and also here: About Releases.flatspot